First, you can only 'tribute' (the official word) monsters on the field.
Second, remember you can only Normal Summon once per turn. So if you just Normal Summoned a monster, you can't try to summon your Dark Magician in the same turn, you have to wait till next turn.
Assuming you do everything right, you should be able to click on Dark Magician, then on "Normal Summon", then you would get a prompt that this will require 2 tributes, and then the monsters on the field should light up, and you will be able to click on them to 'mark' them for tributing.